Thursday, July 9

Tag: Audience

RHETORIC AND THE ART OF PERSUASION: BOOK REVIEW OF “THANK YOU FOR ARGUING” BY JAY HEINRICHS
Business

RHETORIC AND THE ART OF PERSUASION: BOOK REVIEW OF “THANK YOU FOR ARGUING” BY JAY HEINRICHS

“There are two things which distinguish us from the animal kingdom. One is our ability to express our ideas the way no other animal can, and second is our ability to create the necessary tools that help us to do our job.” (Restoring The Mind, 2008) Yes, the real power of the human mind lies in its ability to invent and create the necessary tools to enable man to live and succeed. Brainpower is not only about inventing but also successfully mastering the application of these tools. When it comes to language, one of the most powerful tools is rhetoric. Historians tell us that Greeks were known to have mastered the art of rhetoric. From where did the Greek learn this skill, is not known. Nowadays, rhetoric is mainly used by leaders in an attempt to persuade their audience, by speaking “th...